Out Door Advertising Design – 5 tips to ensure they work for you.
With and out door advertising, in order to get the maximum impact and value for your investment, there are some important guidelines that we encourage clients to follow when designing the content of a roadside bus shelter sign.
We have many years of experience helping our customers get the most of their out door and bus shelter advertising campaigns and much of this experience has involved listening to the feedback they have given in real world terms. Visit our gallery to see some great examples of out door advertising posters that are proven to have worked for our valued customers.
For personal service and excellent advice on how to maximise your advertising ROI, give Brett Watson a call for an informal chat on:
02 6622 0077
1. SHORT AND SIMPLE
Limiting your sign to a maximum of 7 short lines of text is recommended. Use a minimum amount of words to get your message across. “Less is best”. Focus the essence of your message into clear and simple ideas such as WHO – WHAT – WHERE.
2. LETTERING – FONT CHOICE
Always use an easy-to-read font style. Avoid lettering that is too fat or too thin.
3. USING COLOURS
Strong and bright colours work well for wording and numbers etc. Background colour should contrast with the surrounding environment. Light, bright colours are a good choice for backgrounds. Avoid soft, low contrast or pastel colours.
4. SIMPLE DESIGN
Minimise elements of the design – this will increase the message impact. Avoid complex photographs or graphics that have too many colours. Striking close up images say much more than words in less space.
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